A1 Low Carbon Solutions (LCS) is targeting installers with a three-month print and online advertising campaign aimed at raising awareness of its Fuel Switching Scheme.
The best kept secret campaign will go live in September and will highlight the fact that installers can give their customers, in the privately owned residential housing sector, access to grant funding of up to £1,000 if they replace their electric or coal-fired heating with a new less carbon intensive gas, oil or LPG A-rated boiler purchased from Plumb Center, a key partner of the scheme.
While the grant funding for Fuel Switching must be passed on in full to the customer, installers can gain a distinct business advantage over competitors by being able to offer this to their customers, something they can only do if they register - free of charge - with the scheme.
The A1 Low Carbon Solutions Scheme is not new. It was established in 2003 to provide incentives and training for engineers and heating companies to install high efficiency A-rated condensing boilers.
The scheme has grown and developed to include generous grant funding for Fuel Switching and renewables. To date grant funding has been given for more than 3,300 fuel switches.
'We would strongly encourage installers to register with the scheme,' said A1 team leader Sarah Snell.
'It's simple to do, costs nothing, and installers who have registered see it as a way of reducing their quotes and attracting more business - which is probably why most installers registered with the scheme 'keep it to themselves'.'
'Being able to offer their customers access to Fuel Switching funding is seen as a business booster in these financially challenging times. Saving up to £1,000 on a heating system gets most people's attention.'
There are two different types of Fuel Switching:
Full fuel switching relates to a property where the previous heating system was a full coal or electric heating system (including storage heaters) even if it didn't heat the whole house.
Focal point fuel switching relates to a property that has no formal heating system but is reliant on electric or coal fires.
To register with the scheme, installers can call 0845 6000 337 or go online at
www.a1-lcs.co.uk and complete the new installer registration form.