Staff at specialist air conditioning distributor, AMP, recently took part in a fundraising initiative for Breast Cancer Now’s Wear It Pink day.

The Toshiba distributor asked staff to make a donation to come to work wearing pink.

Director Polly McConachie said: “Those who didn’t wear pink were fined, so it was a win-win for the charity. Staff also brought in home-made cakes to sell – beautifully decorated with pink icing, of course, which added to the fun and enjoyment, and helped swell the collection further.”

In addition to staff based at the company’s headquarters, on-the-road sales staff took part, extending the message further afield. The initiative was instigated by Sarah Smith, AMP sales administrator, and raised several hundred pounds for Breast Cancer Now.

AMP staff have a growing track-record of support for a number of charitable causes. Previous initiatives have raised funds for the British Heart Foundation, while staff continue to raise funds for Isabel Hospice in Welwyn Garden City.