Calorex, the UK dehumidifier and heat pump manufacturer, has announced a shake-up of its marketing and brand identity.

New marketing manager Anne Guerrero said: “Calorex products are of the highest quality and we want the marketing and branding of the company to reflect this. We designed and developed the more modern looking brand to give the company a fresh and bright new look.”

The company’s new website has been designed with the consumer in mind, offering improved navigation and a contemporary layout, supported by a fresh colour scheme and appearance. There are also a number of new features including the Dehumidifier Sizing Tool, which calculates the appropriate product, based on the customer’s requirements and space allowance. The new servicing page outlines the training available to Calorex installers, along with a dedicated section for case studies and project news.

The website is the first step of the re-brand, which will also see all sales materials reformatted, as well as new product labelling across the board.

Lee Austin, production & technical director, said: “This is a huge project as we have many products on the market. We will be looking at all our product ranges and labelling them accordingly to our new brand. We are hoping to give all our products a consistent look so the customer will know immediately that it is a Calorex machine.”