Full service creative agency Michon has completed a rebrand for Remeha, one of the UK’s oldest and largest heating specialists and a core brand of Baxi Heating.

The project involved a comprehensive rebrand, which was then applied to above and below the line campaigns, and associated marketing collateral.

Formerly known as Broag, Remeha’s brief was to reposition the brand to resonate more closely with its key target audience of high-end specifiers and contractors.

The rebrand reflects Remeha’s reputation for excellence and its core values of innovation, quality and performance. Michon also produced full brand guidelines to ensure consistency of messaging across all channels.

The new look and feel was created to clearly position the brand as a market leader. It was recently unveiled at an exclusive event at The Shard in London and a number of spin-off events across the UK.

Joanne Haddon, commercial marketing manager at Baxi Heating, said: “Michon has been able to effectively capture our new brand vision and tone of voice for Remeha that is visually stunning, and reflects the heritage and quality of the company that was launched in the UK over 80 years ago.

“We pride ourselves on being innovative and providing the highest level of service to our customers and our new branding truly projects this. I’m confident that the new look will help us to generate new leads and increase sales figures.”