Deborah McCreadie, Specflue's new business development manager for commercial products.
Ms McCreadie has more than two decades of experience in working for global manufacturers in the building services sector.
She said: “Specflue already has a good presence in the commercial market, but we are now in a position to expand this, particularly by increasing contact with members of the Chartered Institution of Building Services Engineers and the Society of Public Health Engineers/Industrial Associates.”
Ms McCreadie's appointment marks a move towards a more solutions-based, rather than product-led, approach to Specflue's business. She explained: “We are starting to look more at the application, and combine heat interface units and thermal stores, as well as flue and heat recovery and solar energy.”
Ms McCreadie will engage with customers who deal with the Clean Air Act and BREEAM, offering Continuing Professional Development seminars in order to update them on current projects and legislation.
She will report to Ian Sams, Specflue's commercial director. He said: “We are delighted to welcome Deborah to our strong and diverse sales team. I am confident she will make a valuable contribution to Specflue by encouraging collaboration, strengthening still further our commercial offering, and leading a solutions-focused, goal-directed approach to our commercial business.”