Vaillant Group UK’s managing director, Jim Moore, has confirmed a restructuring of his senior teams to boost the firm’s ambitious channel strategy in the UK heating market.

Gregg Cole has been appointed as commercial director with responsibility for all domestic heating sales throughout the UK. He has previously worked in a number of areas of the Vaillant Group UK business and moves his role as commercial director at Glow-worm.

In addition, the company has revised the structure of its sales team with the appointment of three regional one-off sales directors. Simon Whysall, who previously ran the Glow-worm one-off installer business, will take the position of sales director for the north. With over 10 years’ experience in the Vaillant business, Kenny Virdee has been appointed as sales director for the central and south west regions, while Spencer Clark is sales director for the South. This revision will enhance the support already provided by Vaillant to one-off installers.

To strengthen the Specification team, Alice Woolley has been named as its new sales director. She has spent a number of years in sales and marketing roles within Vaillant.

Meanwhile, Matt Clarke will continue to build on his extensive relationships in the Scottish market to be responsible for the development of the business as sales director – Scotland.

Neil Bunning has replaced Gregg Cole as the new Glow-worm commercial director, having spent a number of years in regional and divisional sales director roles within both the Glow-worm and Vaillant sales teams.

John Bailey has been promoted to commercial and renewable systems director with direct responsibility for the Commercial and Renewable Systems divisions and continues to focus on growing Vaillant Commercial boiler sales and renewable technologies. Kevin Barker will continue to lead the New Build Specification Team working with national developers.

Jim Moore said: “It’s a really exciting time for us with our renewed focus on specific channels and enhancing the support we give to one-off installers. We have some great new products launching within the next six months in addition to the new vSmart control that has just hit the market to provide installers with an offer that delivers convenience and energy savings for their customers.  We’re also continually adding more tools and services to the Advance app to help installers manage their business more efficiently while dealing with legislative requirements.”