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Alliance aims to shake up the UK heating market

Installers can now access Navien boilers within 24 hours thanks to a new strategic partnership between the boiler manufacturer and APP Plumbing and Heating, the independent distributor of plumbing and heating products.

With APP Plumbing and Heating as Navien’s exclusive UK distributor, this partnership is set to enhance the availability and distribution of Navien’s cutting-edge products, bringing significant and tangible benefits to installers, merchants and homeowners across the UK.

Graham Parkes, commercial director at Navien, commented: “The partnership between Navien and APP Plumbing and Heating represents a significant move in our plan to expand our presence in both independent and national merchant markets. With APP Plumbing and Heating as our exclusive UK distributor, we’re able to maximise our independent distribution capabilities. We have sought a partner capable of providing the flexibility and rapid market response necessary for continued growth.”

The long-term goal of this partnership is to drive growth across all product lines. APP Plumbing and Heating will be pivotal in building the Navien brand in the UK, ensuring widespread availability. With a commitment to next-day delivery, and access to approximately 2500 independent merchants, APP Plumbing and Heating significantly increases Navien’s current market reach.

Shane Knight, commercial director at APP, remarked: “Installers will significantly benefit from the increased availability of Navien products. The partnership ensures a seamless route to market, enabling independent merchants to take advantage of our next-day delivery, whilst boosting Navien’s brand awareness and ensuring installers can access the manufacturer’s full product range within 24 hours.”

Homeowners will also benefit from this partnership by accessing Navien’s unique, high-efficiency heating solutions at competitive prices. This commitment to affordability addresses consumer challenges, making Navien’s products more accessible to a wider audience. Merchants can also benefit from stable pricing and protected margins which should enhance their confidence in Navien’s products.

Independent merchants interested in stocking Navien products can also join the APP Plumbing and Heating network and become part of the supply chain, opening new opportunities for these merchants to access Navien's high-quality product offering and enjoy the associated business growth.

Parkes added: “Through this partnership, we aim to achieve greater sales control and sustained growth. Leveraging APP Plumbing and Heating’s extensive experience and customer network will enhance our flexibility and competitiveness in the UK boiler market and its established reputation will help to drive our development, creating a mutually beneficial path for growth.

“Navien is committed to investing in customer service to grow sales and within our market organically. With APP Plumbing and Heating’s support, we can expand our reach and deliver exceptional products to more customers.”

Knight concluded by saying: “Navien’s advanced technology and expertise, combined with our strong partnership with their senior team, create a solid alliance. We’re excited to present Navien products to new and existing customers, supported by seamless next-day delivery and rapid stock access.

“We’ll streamline product inquiries and purchases, guarantee stock availability and provide robust merchant support. Our strong presence will effectively promote Navien products to a wider audience.”

 

15 August 2024

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