Elta Group Ltd has revealed new investment plans that will see the business structured to support its growth and that of the UK construction industry.

The West Midlands based company has seen significant growth and development since it was established in 1996. Now a £100m privately owned family business, the group operates in seven countries across four continents.

The newly formed Elta Group Building Services unites existing brands Elta Fans (Building Services & Residential divisions), Air Design, idealair group and Hydor Building Services under one umbrella. Each will retain its own distinctive brand identity within the portfolio.

The move sees the collation of a singular, comprehensive portfolio of commercial and industrial fans, air handling and heat recovery units, grilles, bespoke louvres and residential ventilation products. The range of highly competitive products will enable the business to satisfy larger and more diverse project specifications, while extending the reach of its customer service operations.

In addition, Elta Group Building Services has invested in recruitment and training for its internal and external teams. Supporting the business is a team of 14 expert external sales managers, including three managers dedicated to specification and a specialist residential team.

Elta Group chairman, David Ball, said: “Our activities worldwide have continued to achieve organic growth in the Group’s principal markets, despite the worst recession in living history. In Europe, our building services markets have been challenging during this period, although the developments initiated across our own building services brands through Group investments, for example, ErP compliant products to meet stringent regulatory standards, positions the Group to capitalise on growing demand for more energy efficient products in these markets.”

The launch of Elta Group Building Services also means a change to manufacturing operations. Currently operating across three sites, the brands will join together creating a focused centre of manufacturing and assembly, a dedicated warehousing and distribution plant and an expert internal sales and customer service office located on the Pensnett Trading Estate, in Kingswinford, West Midlands.

The company says that the investment programme provides significant expansion to existing operations, delivering a 200% increase in finished goods space and a 33% increase in manufacturing space. In addition, it says that the implementation of progressive lean manufacturing processes, combined with a multi-skilled workforce, offer further improvements to productivity and flexibility throughout the premises. 

Mr Ball added: “With focused manufacturing and assembly operations we are able to drive forward with innovative product development whilst our distribution and warehousing plant supports our long term commitment to stock availability. Combined with the breadth of skills and knowledge our people hold, this gives us a firm base from which to serve our customers and the construction industry.”

The relocation of operations is due to be completed by the end of this year.