The Vaillant Group has recruited James Hollingsworth as its new head of brand marketing.
James's primary responsibilities will be to manage all the UK brand communications for the Vaillant Group, including the Glow-worm, Saunier Duval and Vaillant brands.
He will handle the management of customer relations, as well as oversee all product launches and communications to end users and installers.
James takes over from Vaillant's former brand manager Mark Wilkins who is now the firm's renewables technology marketing development manager.
A former marketing manager at Ferroli, James will be based at the Vaillant Group's Belper site in Derbyshire. His background is in B2B marketing within the HVAC, industrial and construction sectors.
James said: 'My biggest challenge is to ensure that all the Vaillant group brands are represented effectively across all markets, particularly with the ongoing growth of new technologies, including renewable products.
The market currently offers many opportunities with customer demand for energy efficient products and renewable technologies.'