The installer domestic partnership network will be offered to all bona fide, Gas Safe registered, installers of residential heating and hot water units and systems. The launch is complementary to the recent introduction of the Rinnai Zen and Zen Plus domestic heating hot water system.

Rinnai managing director, Tony Gitting, said: “This is our response to the advent of online direct sales platforms and companies where the installer is working to a rigid formula and facing downward price pressures on their rates. All sites and installations are unique in their own way and we want to create a domestic installer network - a Trust Partnership - where quality and price are the criteria. Not just price being the first, last and everything about a job.'

“In the Zen and Zen Plus we have a quality concept backed by high performance products and we want to work with those installers who aim to work at the mid to top end of the market, rather than scramble around the price-driven lower ends of the industry.'

The Rinnai Trust Partnership will include comprehensive training and real-time instant-response technical support.

“We will also be initiating a complete programme of benefits - including liveried work clothing, suitable for all the seasons, plus individualised marketing and business support,” added Tony.

Rinnai recently introduced the Zen and Zen Plus home hot water & heating system which marries established and proven manufacture durability with new technologies to offer great energy efficiencies, user control and, importantly, unparalleled level of comfort.

The Rinnai Zen and Zen Plus system is expected to increase comfort and reduce energy usage whilst also providing a highly economic solution for today’s changing marketplace.

Chris Goggin, head of Rinnai UK operations said: “We are not launching into the mass UK boiler market – that is, in our view, a saturated and oversubscribed market which is in the throes of a major upheaval in its structure due to the advent of online direct sales platforms. We are offering something very different. And we are aiming to serve a market sector previously overlooked and almost ignored - the provision of luxury levels of hot water at affordable sums to the middle and top end of the marketplace.

“Another major difference with the Rinnai Zen & Zen Plus is that the route to market is with installers. We are committed to working with installers as our route to market. The installer is still the major player and, in our view, always will be.”