The HVAC & Refrigeration Show will take place from 23-25 January at London’s ExCeL

Plans for the fourth edition of the event formerly known as The ACR Show are well underway, with a number of sponsors and exhibitors, including Toshiba, Fujitsu, Vulcan Industries, Lordan, Variohm Eurosensor, Thermofin, Jumo Instruments, Broughton Electronics, Greenmill Supply Company and First Choice Refrigeration Spares already signed up.

Event manager Karena Cooper is delighted with the response to the 2018 event, which has a new name and location to shout about. She says, “Exhibitors are booking early to secure the right location, to get a good price and to make full use of the exhibitor marketing packages are effective immediately.” The HVAC & Refrigeration Show is in a very unique position, she says: “Let’s not forget that it’s the only commercial HVACR event in the UK and we’ve totally refreshed it to meet the needs of the modern market.”

Karena continues:  “We are committed to producing an outstanding, market-driven industry event that promotes innovation and supports industry growth across multiple sectors.”

“The show’s features and networking events provides a live platform for business professionals to share knowledge, focus product innovation, support business trade partnerships and share dynamically evolving business landscape.”

“Live events give greater understanding what people think, what they are looking to invest, the projects they are directly or indirectly involved in, this direct and instant feedback is valuable.”

The HVAC & Refrigeration show’s main strategic platforms for industry engagement are;

·         Dominating Brand strategy  – through marketing campaigns

•        Product insight strategy – from exhibitors

 ·         Wide communication strategy  – through the show’s PR communications teams and networking events

“In terms of sales uplift and return on investment, the show will provide exhibitors with the ability and opportunities to strategically drive sales, and influence marketing decisions gain a greater competitive advantage, revenue growth, and increased market share in the UK.”

For the first time ever and in a very unique move, the show is also  giving contractors  and consultant the opportunity to exhibit through new trade partnerships with construction companies, architectural firms and end users endorsements.

While the show will be continue to be promoted to the core markets, further investment will see it extends its reach to connect with end users in each of the vertical markets. Karena explains: “Core markets are just that, they are the foundation on which this industry relies on and we remain committed to growing those relationships. However, we will also be working hard to engage end users our vertical markets as they also play an important role in driving the industry forward.”

Working links and communications with industry partners, organisations and associations continue to be very important adds Karena: “There are many associations, and they endorse industry standards report on latest legislation and provide members with accreditation, we rely on their support to add value to the visitor experience.”

In addition to providing a showcase for new products and developments the 2018 will also include networking events, debates on current issues and the focus on future needs, working lunches, a webinar theatre, youth engagement with the launch of the SkillFRIDGE series and an App café.

For more information visit www.hvacrshow.com